Dermot Friel and his family run the fifth generation Friels Bar & Restaurant in Swatragh. As hospitality markets evolved, we recognised the importance of diversifying beyond our award-winning food and traditional pub, creating Fairy Tree Lodges and our motorhome park to offer visitors an authentic rural escape in the heart of Mid Ulster. Our ethos is simple – combine genuine Irish hospitality, local heritage and exceptional food with memorable accommodation that encourages guests to slow down and explore the Sperrins and surrounding area. We are proud members of the Loughinsholin Tourism Cluster, working collaboratively to bring more visitors to Mid Ulster. Recent recognition, including Best Destination Bar in Ireland at the Irish Bar & Cocktail Awards 2026 and Highly Commended in the LCN Tourist Bar of the Year 2026 awards, inspires us to continue investing in sustainable tourism experiences for future generations.
